It’s a subset of NLP and It works within it to assign structure, rules and logic to language so machines can “understand” what is being conveyed in the words, phrases and sentences in text. With text analysis solutions like MonkeyLearn, machines can understand the content of customer support tickets and route them to the correct departments without employees having to open every single ticket. Not only does this save customer support teams hundreds of hours, but it also helps them prioritize urgent tickets.
These approaches are also commonly used in data mining to understand consumer attitudes. In particular, sentiment analysis enables brands to monitor their customer feedback more closely, allowing them to cluster positive and negative social media comments and track net promoter scores. By reviewing comments with negative sentiment, companies are able to identify and address potential problem areas within their products or services more quickly.
Times are changing and businesses are doing everything to improve cost-efficiencies and serve their customers on their own terms. In an uncertain global economy and business landscape, one of the best ways to stay competitive is to utilise the latest, greatest, and most powerful natural language understanding AI technologies currently available. You see, when you analyse data using NLU or natural language understanding software, you can find new, more practical, and more cost-effective ways to make business decisions – based on the data you just unlocked. Companies can also use natural language understanding software in marketing campaigns by targeting specific groups of people with different messages based on what they’re already interested in. Trying to meet customers on an individual level is difficult when the scale is so vast.
NLU can help marketers personalize their campaigns to pierce through the noise. For example, NLU can be used to segment customers into different groups based on their interests and preferences. This allows marketers to target their campaigns more precisely and make sure their messages get to the right people. To pass the test, a human evaluator will interact with a machine and another human at the same time, each in a different room. If the evaluator is not able to reliably tell the difference between the response generated by the machine and the other human, then the machine passes the test and is considered to be exhibiting “intelligent” behavior.
Using symbolic AI, everything is visible, understandable and explained within a transparent box that delivers complete insight into how the logic was derived. This transparency makes symbolic AI an appealing choice for those who want the flexibility to change the rules in their NLP model. This is especially important for model longevity and reusability so that you can adapt your model as data is added or other conditions change. Organisations of all scales and nearly across all sectors are now becoming increasingly data-driven, especially as larger data storage systems and faster computers continue to push the performance envelope. In today’s hyperconnected world, our smartphones have become inseparable companions, constantly gathering and transmitting data about our whereabouts and movements.
If you are working in a niche sector, you’ll find that the suggestions your computer is making are often irrelevant, as they are the most commonly used. NLU makes them relevant as it understands the context of your language – ‘where you are coming from’. It enables conversational AI solutions to accurately identify the intent of the user and respond to it.
For example, customer support operations can be substantially improved by intelligent chatbots. Natural language understanding (NLU) and natural language generation (NLG) are both subsets of natural language processing (NLP). While the main focus of NLU technology is to give computers the capacity to understand human communication, NLG enables AI to generate natural language text answers automatically. Natural Language Understanding, a field that sits at the nexus of linguistics, computer science, and artificial intelligence, has opened doors to innovations we once only dreamt of. From voice assistants to sentiment analysis, the applications are as vast as they are transformative.
NLU can be used to personalize at scale, offering a more human-like experience to customers. For instance, instead of sending out a mass email, NLU can be used to tailor each email to each customer. Or, if you’re using a chatbot, NLU can be used to understand the customer’s intent and provide a more accurate response, instead of a generic one. According to various industry estimates only about 20% of data collected is structured data.
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